Accelerating Digital Initiatives
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Mobile Advertising Industry Opportunities in Japan and the U.S.

Mobile Advertising Industry Opportunities in Japan and the U.S. By: Nivedita Ojha The mobile advertising market in Japan has been experiencing rapid growth and expansion during the past several...

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Mobile Apps Distribution – How Can I Get Noticed?

This is Part 2 of my blog following up on my attendance last week at the Mobile Monday Silicon Valley (www.mobilemonday.us) panel discussion with moderator Tom Tunguz from Redpoint Ventures and...

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Mobile Apps Distribution – How Can I Get Noticed?

This is Part 2 of my blog following up on my attendance last week at the Mobile Monday Silicon Valley (www.mobilemonday.us) panel discussion with moderator Tom Tunguz from Redpoint Ventures and...

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Mobile App Stores: The Next Two Years

In the last 12 months Mobile Application Stores have evolved from hype to mass-adoption and even to currency; building an App Store marketing story can increase your valuation, even if no-one agrees...

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Mobile Monetization Perspectives

This past week I attended Mobile Monday Silicon Valley’s monthly speaker event (www.mobilemonday.us). This month’s presentation was an excellent panel discussion about “Monetization...

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Google furthers content ambitions with own Android phone

Google reportedly plans to begin selling a branded Android smartphone directly to consumers as soon as early 2010 as it continues to broaden its web services portfolio beyond the desktop. Citing...

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Quality Goals: Define and Measure Quality of your application

Often when we talk about quality of software,we define it in terms of number of testcases,bugs,requirement coverage but this numbers in itself are not enough to incrementaly measure the quality of...

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Agile Planning and role of QA

Backtracking a bit from my original post,I thought I should cover the planning stage in Agile process and what QA should do in those stages.Different companies have different names for it,but I will...

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Adopting Agile Methodology for SaaS

SaaS is still the new kid on the block and the friendship between SaaS and Agile brings forward few interesting aspects. The most important aspect in applying the Agile Methodology in any given...

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Testing in Agile process

Past few years,many companies have started adopting Agile process for their software development.I will try to share some experiences and related technologies that QA can use to make the transition...