Accelerating Digital Initiatives

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Retail

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Putting Digital to Work in Retail

What influences a customer’s shopping experience? Retailers are only too aware of how much shopping habits have changed and continue to morph. Digital media and digital channels are of course a huge factor: $1.26 trillion of local retail sales were affected in some way by digital media in 2016. If that does not surprise you, perhaps this will: did you know that 80-90...