Accelerating Digital Initiatives

From the category archives

Big Data

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We Need to Talk About Data…

When we discuss apps or other digital initiatives, it’s usually in the context of improving their build and the customer outcomes from them. We tend to treat each app as a single structure in isolation. In reality, each app is a gateway to other software systems, all of which must interact seamlessly together to provide the desired customer experience. And what runs through...

The Internet: Then and Now

It has been a big week in tech. Not only did we have the Google I/O keynote yesterday (last week’s blog covered that in more detail), but also Kleiner Perkins Caufield & Byers Partner Mary...

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Super Bowl 2014: Time to Leverage Big Data

With Super Bowl around the corner, companies are all set to kick-off their million dollar commercial to get attention during the event. But sadly, these commercials do nothing to boost sales. These...